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BackWOD Brands created the Gen-Z fashion line, because we believe in the next generation. They are growing up in a digital world, so what the future will become with them shaping it, is a bit of a mystery. We don't yet know what that world will look like, but what we do know, is that they ARE the future. And they have something important to say. Watch the video that's making waves right now, featuring YOUR generation being totally awesome.